An introduction to SMAC technologies

To say that technology has improved over the last decade is a wild understatement as we now live in a time when real-time communication, uncapped bandwidth and super-connectivity are boosting not only our social lives, but also our businesses.

We believe in giving credit where credit is due, and there are four technologies in particular that have completely transformed the business landscape in recent years: social, mobile, analytics and cloud, also known as SMAC technologies.


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Social platforms became somewhat of a phenomenon back when Mark Zuckerberg had the idea for Facebook and began constructing the platform that would change the face of social media forever.

Social-savvy businesses now go directly to social spheres to reach their target customer base. As customers are also turning to social platforms for recommendations and reviews, the 45 per cent of small businesses investing in social media are seeing their reach increase alongside substantial profit increases.

When deciding how best to boost your SEO in Dublin, ensure you select a team with a comprehensive skillset such as the one that can be seen at to increase your reach and accelerate your business.


Social platforms owe a lot of their success to the prevalence of mobile devices, with increasing numbers of us relying on our smartphones for everyday tasks. Local searches are becoming increasingly more important for businesses as people turn to their smartphones to look for services they need when they’re out and about, so making sure your mobile search efforts are successful is imperative.


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As this Harvard Business Review article details, analytics technology has improved hugely over the last decade, and it’s now more important than ever.

Every business needs to know who their audience is and how to engage them, and now real-time analytics technologies can quickly and efficiently communicate this information and so much more. At a time when you can immediately see whether key strategic decisions are working, there has never been such an exciting time to be involved in the digital sphere.


Cloud technologies are providing businesses with the opportunity to make substantial efficiency savings whilst seeing productivity increase. Diversifying your team is now more achievable than ever, with businesses employing highly-qualified individuals no matter where in the world they are located, enabling them to remain both relevant and highly competitive in a continually fast-moving environment.

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Christopher Washington

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