3 reasons that small businesses also need a website

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Whether you own a local restaurant, sell cars for a living or work as a freelancer, one of the main things you need, if you own a small business, is a website.

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There’s no getting away from it, if you want to reach customers these days, you have to have an online presence, and that means, above all else, building and maintaining a well put-together website.

There are many reasons you need a website, and here are just three of them.

Reaching customers

Even if you have a beautiful-looking shop on the high street, you need to continue to source new customers on a regular basis, if you want your business to grow.

Word of mouth, of course, plays its part, but these days, if someone tells you about a good experience they’ve had in a store, restaurant or café, the first thing you do is Google it when you get home.

According to Adweek, 81% of shoppers now conduct online research before they make a purchase.

Appearing professional

In this highly technological age, if you don’t have a professional-looking, well-designed website, then not only will you find fewer potential customers, but you also appear unprofessional.

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Websites don’t cost much these days, so if you don’t have one, then many people will wonder why. They may even think your business is struggling, or does not have the modern knowledge that most people expect.

Whether you like it or not, many people will judge your business on its website, so you need to make sure it’s clean, easy to navigate and nice to look at.

If you’re looking for web design in Belfast, or elsewhere, you’d do well to call in the professionals, such as http://www.rycomarketing.co.uk/web-design-belfast-northern-ireland.html, to help you create the website you want.

Being found

If you’re a business selling a service or goods, it’s more important than ever to have a website, because the internet is the first place most people search whenever they need something, whether that’s to buy new curtains or get their laptop fixed.

Advertising is all very well and good, and can have great results, but having a good online presence is essential if you want to get new customers’ attention.

If you don’t have a website, it’s almost inevitable you’ll miss out on custom.

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Christopher Washington

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